The Best Thing I’ve Seen Today: Brightly’s Beginnings & Endings

by rferron

The Beginnings And Endings Project is a web app designed by the band Brightly, which visualizes the journey of their first single as it’s shared across the web. It’s a seriously cool, interactive look at music sharing. Check out a quick explanation on their site.

Brightly's Beginnings and Endings

But that’s not all– Brightly got all innovative with their music video of the first single, too. The video is actually a live, interactive platform that uses Twitter’s Search API to match random tweets to the lyrics of the song. This way, the video is different every time you watch it. (via FastCoDesign.)