The Best Thing I’ve Seen Today: The World’s First Annual Report on Instagram

by rferron

Our audi­ence was using the chan­nel – why shouldn’t we?”

Calgary Zoo (with the help of Trigger Communications) just posted their 2012 annual report…  via Instagram.  Apparently the idea for the Instagram-based annual report came from a cre­ative insight that with a record 1.457 mil­lion peo­ple vis­it­ing the zoo in 2012, a record num­ber of images were posted on Instagram tagged #cal­gar­y­zoo.

I’m incredibly intrigued what the results are going to be, but I love the spirit of the idea. Check out the whole report, here. (via DesignWorkLife)

Screen shot 2013-04-29 at 7.20.35 PM

Trigger_CalgaryZoo2012_01

Trigger_CalgaryZoo2012_02

Trigger_CalgaryZoo2012_03

Trigger_CalgaryZoo2012_04

Trigger_CalgaryZoo2012_05

Advertisements