The Best Thing I’ve Seen Today: An Anti-Child Abuse Message that Only Children Can See

by rferron

Utilizing well known lenticular printing technology and reversing it from horizontal to vertical, ad agency Grey in Spain were able to deliver two specific crafted messages for adults and children by playing to their different heights. (via the Mpls Egoist.)

Message for kids:
Screen Shot 2013-05-06 at 11.31.52 PM

Message for adults:
Screen Shot 2013-05-06 at 11.32.14 PM

How it works:
Screen Shot 2013-05-06 at 11.32.45 PM