The Best Thing I’ve Seen Today: DJ Fresh & Mindtunes Smirnoff

by rferron

This project enabled Andy, Jo, and Mark — who aren’t able to play regular instruments — to create a rather unique piece of music, controlling musical software with nothing but their minds. By giving people a platform to express their creativity, like Mindtunes, Smirnoff hopes to underline the brand’s belief that there’s a creator in every one of us. That life is “Yours For The Making.”

The track, ‘Mindtunes,’ was produced by DJ Fresh and is available for download on iTunes — with proceeds going directly to the Queen Elizabeth’s Foundation for disabled people. Agency: Duval Guillaume Modem. (via Mpls Egoist)