The Best Thing I’ve Seen Today: Designed by Apple

by rferron

So, I know, I know, I’m a little late to the whole #WWDC-news train. Twenty-four hours is admittedly a long time in Internet-time. But better late than never, right?

I’ll say that I’m intrigued by Apple’s news. There’s a lot of pressure on the company lately, and I am equally hopeful about the iOS 7 upgrades and saddened by the lack-of-cat in the OS X Mavericks name. (read a summary of updates on Mashable)

I applaud their strong statement of identity in the recent “Designed by Apple” signature-ad (video above.) They certainly know that a large part of their identity is in how they have integrated into people’s lives, and here’s hoping they’ll be able to continue the experience into the future.