The Best Thing I’ve Seen Today: Heineken is Crowdsourcing Dad Jokes for Father’s Day Campaign

by rferron

“Heineken is flipping the idea of the dad joke around, and celebrating it for Father’s Day. Sure, it can be embarrassing when your father introduces himself to the waitress and says “Hi, I’ll be your customer,” but perhaps there’s something glorious about it in the abstract. Agency Wieden + Kennedy New York is helping the beer brand collect and meme-ify jokes that embody what it means to roll one’s eyes really hard, by crowdsourcing them on Twitter, Facebook, and Instagram. When Father’s Day finally does arrive, Heineken will do more than simply retweet its favorite entries, the company will create an image lockup emblazoned with the joke and a vintage dad photo.” (via Co.Create)