Procrastination Files

A daily dose of inspiration, nonsense, or whatever the heck I feel like posting

The Best Thing I’ve Seen Today: The Ikea RGB Billboard

Yup, that’s right – an RGB billboard. It’s so simple and a little bit ingenious. 3 colors and 3 light set-ups, turning one promotional space into three…. Upon seeing it, I’m genuinely surprised I haven’t seen it done before.


The Best Thing I’ve Seen Today: Know Your City Sing-A-Long Walking Tour of Portland

Yup, pretty excited about this one. Not just because it’s a musical tour of my new city, but because they used a Pink Martini song in their promo video. WIN.

The organization, Know Your CIty, is apparently launching an app in a few weeks that’ll connect a pinfilled map of the city with historical bits of knowledge and interviews. Definitely intrigued…

From their about page: “Know Your City is a nonprofit organization that connects people to place. To fulfill our mission, we organize tours, lectures, publications and youth programs. Our programs engage the public through experiential learning, creative placemaking, policy-making and culture.” (

The Best Thing I’ve Seen Today: Sitko’s ‘The Fortune Wild’ trailer

I came across the trailer for “The Fortune Wild” as part of an article headlining “If Wes Anderson Made a Surfing Movie“… I mean, how could I not click?? I love Wes Anderson, and surfing seems cool.

It’s a clever little trailer, and I poked around about the film-makers a bit more. Come to find out, it’s actually all backed by a company that sells outdoor goods. Rather than fund a bunch of traditional marketing, they’re creating entertaining little films.

This one is a dialogue between two friends stranded on an island: 

And this is a short-film that’s more of an awareness piece, combining surfing and environmental journalism on a trip into the heart of the Great Bear Rainforest, where they showcase the region and the issues confronting it:

The company describes the approach: “We’re looking to do fun things and make our jobs enjoyable by creating something new,” says Gauthier. “But how can we do that so we’re also helping the company? We’re not a bunch of suits sitting around and coming up with a branded content strategy. At the core is this idea of making fun things and make them so interesting and entertaining that other people will want to see it, share it, and get excited about it themselves.”

There’s nothing overly profound about them, I think there’s just something about the non-traditional marketing approach, and authenticity of the videos that struck me.

The Best Thing I’ve Seen Today: Twelve Tones

I have always been fascinated by composition (and also fairly puzzled by how in the world people create music)…. This video is a hilarious, informative, and pretty spectacular lesson in some of the basics of twelve-tone classical compositions. Using familiar starting points, like Twinkle, Twinkle Little Star to Three Blind Mice. (by Vi Hart)

The Best Thing I’ve Seen Today: Clear Channel Peru: World’s first water-making billboard

Residents in rural Peru have received 15,000 litres of clean drinking water this year, courtesy of a billboard that has been making it out of thin air… humidity to be specific.

The Best Thing I’ve Seen Today: Cheerios “Eat It, Haters” Spoof

After a fierce, racist backlash on YouTube, the comments for the Cheerios ad featuring a mixed-race couple had to be disabled, prompting many of us to ask, “What the hell is wrong with people?”

In response to the controversy, this parody was created, which ups the ante and tells the haters to “eat it.” (via The Huffington Post)

If you haven’t seen the original Cheerios spot, watch it, too:

The Best Thing I’ve Seen Today: Designed by Apple

So, I know, I know, I’m a little late to the whole #WWDC-news train. Twenty-four hours is admittedly a long time in Internet-time. But better late than never, right?

I’ll say that I’m intrigued by Apple’s news. There’s a lot of pressure on the company lately, and I am equally hopeful about the iOS 7 upgrades and saddened by the lack-of-cat in the OS X Mavericks name. (read a summary of updates on Mashable)

I applaud their strong statement of identity in the recent “Designed by Apple” signature-ad (video above.) They certainly know that a large part of their identity is in how they have integrated into people’s lives, and here’s hoping they’ll be able to continue the experience into the future.